Brand Monterey Bay

The Monterey Bay – a Region Like No Other, is located 75 miles south of San Francisco, comprises the counties of Santa Cruz, Monterey and San Benito on the beautiful Central Coast of California. The region is uniquely located, adjoining Silicon Valley to its north, encompassing the spectacular Big Sur coastline to the south, the nation’s Pinnacles National Park to the east, the Monterey Bay National Marine Sanctuary to the west, and at its heart, the Salinas Valley ‘Steinbeck Country’, which is also known as the ‘salad bowl of the world’.

The Monterey Bay’s assets position the region as a premier destination for travel and tourism, a global leader in marine science, world languages, agricultural technology, specialty crops, sustainable agriculture, and genomic research.

The region hosts many research institutions, world-class golf courses, and is developing as a global showcase for sustainable solutions. Ratings by National Geographic Traveler Magazine positioned the region in 2009 as one of the top sustainable destinations in the world, and by the Wine Enthusiast Magazine in 2013 as one of the “Top Ten Wine Travel Destinations” in the world.

The region’s U.S. Congressman, Sam Farr, states, “There is no place in the world like the Monterey Bay region”, and the newly formed Brand Monterey Bay business league is working now to spread the congressman’s message to the entire world.


Regional Social Network